Featured this week

Anak aku pake ini
7 hari, hasilnya.

TikTok· @lolunafams· Story hook· 128,750 views

Parent-story hook plus a time-bound claim. Shares at 0.22% — three times the channel baseline. The winning combo for @lolunafams.

▶ Deep analyze ⓘ View on TikTok
Posts this week
14
Network views
481K
Avg ER
7.8%
Avg viral
6.2

Trending this week

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TikTok · Story
Anak aku pake ini 7 hari, hasilnya...
128K views · 9.0% ER
TikTok · Stat
87% cewek salah pakai toner
71K views · 9.9% ER
TikTok · Tutorial
3 langkah skincare buat anak SD
67K views · 9.5% ER
TikTok · POV
POV: you finally found a skincare that works
52K views · 9.6% ER
TikTok · Question
Kapan bayi boleh pakai sunscreen?
44K views · 9.2% ER
Instagram · Question
Kenapa moisturizer kamu nggak nempel?
38K views · 8.4% ER

Instagram · @lolunaofficial

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Kenapa moisturizer kamu nggak nempel?
38K · 8.4%
5 langkah double cleansing
14K · 7.4%
Aku hampir nyerah pake skincare...
22K · 8.0%
Customer kami nulis ini...
11K · 8.2%
Ganti serum kamu hari ini.
6K · 3.5%

TikTok · @lolunafams

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Anak aku pake ini 7 hari
128K · 9.0%
Kapan bayi boleh pakai sunscreen?
44K · 9.2%
3 langkah skincare anak SD
67K · 9.5%

Competitors Top 3 per brand

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Moell
Before/after 30 hari niacinamide
210K · 8.9%
Beeme
Behind the lab: 3 batch rejects
29K · 7.9%
Expertcare
Derma Q&A: retinol pemula
38K · 8.3%
Gently
POV: kulitmu akhirnya tenang
36K · 6.7%
Expertcare
5 mitos sunscreen
72K · 7.2%
Beeme
Kenapa kami pilih kaca
64K · 6.7%
W15 recap

Story hooks
carried the week.

Average viral score 8.9 on story-led posts. Promotional posts dragged the mean down at 2.1. Time to rebalance the calendar.

Action plan
  1. 01
    Sequel "7 hari" within 48 hours
    Compound the algorithmic lift with a Day 14 payoff.
  2. 02
    Cut Promotion pillar 30% → 10%
    Rebalance to 70/20/10 Education/Entertainment/Promotion.
  3. 03
    Three Story-hook posts next week
    Different topics to isolate hook effect from topic effect.
  4. 04
    Cross-account experiment
    Adapt top @lolunafams content for @lolunaofficial.