Overview
Network summary
Aggregated across 5 surfaces
→
7 posts
Posts
14
+3 vs prior
Total views
481,432
+62% vs prior
Avg ER
7.82%
above 6% benchmark
Avg viral
6.21
+2.1 vs prior
Performance trend
Total views per day
Recent posts
All surfaces
| Post | Platform | Hook | Views | ER% | Viral | Status | |
| Anak aku pake ini 7 hari, hasilnya... @lolunafams · 2026-04-12 |
TikTok | Story | 128,750 | 9.02 | 8.91 | Verified | |
| 87% cewek salah pakai toner. Kamu termasuk? @lolunaofficial · 2026-04-09 |
TikTok | Stat | 71,420 | 9.85 | 7.84 | Verified | |
| 3 langkah skincare buat anak SD @lolunafams · 2026-04-08 |
TikTok | Tutorial | 67,200 | 9.48 | 7.62 | Verified | |
| Kapan bayi boleh pakai sunscreen? @lolunafams · 2026-04-10 |
TikTok | Question | 44,300 | 9.23 | 7.18 | Verified | |
| POV: you finally found a skincare that works @lolunaofficial · 2026-04-12 |
TikTok | POV | 52,340 | 9.58 | 7.02 | Verified | |
| Kenapa moisturizer kamu nggak nempel? @lolunaofficial · 2026-04-11 |
Question | 38,120 | 8.40 | 4.62 | Estimated | ||
| Ganti serum kamu hari ini. Seriously. @lolunaofficial · 2026-04-08 |
Bold Claim | 6,400 | 3.50 | 1.92 | Estimated |
Accounts
Threads · @lolunaofficial
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Post drilldown
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| Caption | Type | Date | Views | Likes | Replies | Reposts | ER% | Signal | |
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Intelligence
Competitor analysis
Moell · Beeme · Expertcare · Gently — benchmarked across TikTok, Instagram, Threads
| Brand | Followers | Avg views | Avg ER | Posts/wk | Top format | Profile |
| Moell | 124K | 89K | 7.2% | 3.1x | Tutorial | TikTok ↗ |
| Beeme | 78K | 48K | 7.5% | 2.4x | BTS | TikTok ↗ |
| Expertcare | 91K | 56K | 7.5% | 4.2x | Education | TikTok ↗ |
| Gently | 34K | 33K | 6.6% | 1.8x | POV | TikTok ↗ |
Moell
top posts- Before/after 30 hari niacinamide210K views · 8.92% ER
- Reacting to skincare myths82K views · 6.85% ER
Beeme
top posts- Kenapa kami pilih packaging kaca64K views · 6.65% ER
- Unboxing dari reseller51K views · 7.28% ER
Expertcare
top posts- 5 mitos sunscreen yang harus berhenti72K views · 7.17% ER
- Cek produk kamu: harmful ingredient?58K views · 7.07% ER
Gently
top posts- Kulit sensitif? Mulai dari sini.41K views · 6.65% ER
- POV: kulitmu akhirnya tenang36K views · 6.65% ER
Intelligence
Weekly recap · W15
Generated 2026-04-14 08:02 UTC
Narrative
Story-led posts averaged a 6.21 viral score this week — above the 6.0 benchmark and up +2.1 from last week. The momentum came from @lolunafams' "7 hari" parent-story hook which hit 128K views. Promotional posts continued to drag the mean down at 2.1.
Signal
Story hooks: 8.9
Stat hooks: 7.8
POV hooks: 4.4
Promotion pillar: 2.1
Action plan
-
01
CriticalSequel "7 hari" within 48hSame hook, Day 14 payoff. Compound algorithmic lift.
-
02
HighRebalance calendar 70/20/10Education / Entertainment / Promotion. Cut promo from 30% to 10%.
-
03
HighThree Story-hook postsDifferent topics. Isolate hook effect from topic effect.
-
04
MediumCross-account experimentAdapt @lolunafams top post for @lolunaofficial.
Prompt ready for claude-haiku-4-5